Can You Really Invest in Labubu?


When toys turn into assets — what the +€300 market is telling us.
In a world flooded with fast trends and disposable hype, some objects quietly break the rules.
Labubu is one of them.
Because this isn’t just about collecting.
It’s about outsmarting the system.
💸 From Cute to Lucrative
Think it’s just a toy?
Think again.
Some Labubu figures bought for under €20 are now reselling at over €300.
That’s a 15x return — faster than most stocks, crypto, or watches.
Why?
Because the Labubu market isn’t driven by marketing.
It’s driven by knowledge, scarcity, and timing.
📈 What Makes Prices Explode?
Here’s what separates a regular figure from a jackpot:
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Limited drops (1/720, regional exclusives)
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Crossover editions with high fashion or streetwear brands
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Early series or discontinued molds
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Packaging defects that become collector legends
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Secret artist collabs with low distribution
In short: buying the right Labubu is like buying into culture — before the culture knows it.
🧠 Smart Collectors Don’t Buy Everything
They study.
They track patterns.
They buy drops the moment they sense a narrative shift — a new artist, a rare theme, a teaser image nobody else caught.
They don’t gamble.
They calculate.
🏆 The Verdict?
Yes — Labubu can be an investment.
But only if you treat it like one.
Don’t follow trends.
Anticipate culture.
And if you're just starting out?
Start here — with curated pieces that have already proven their value on the secondary market.
🛍️ ItsLabubu isn’t just a store.
It’s your insider access to the rarest, most valuable editions — tracked, verified, and drop-ready.
Want your first €300 flip?
Or just want to understand how some buyers turn cute toys into serious returns?
We’ve got you.