Can You Really Invest in Labubu?

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When toys turn into assets — what the +€300 market is telling us.

In a world flooded with fast trends and disposable hype, some objects quietly break the rules.
Labubu is one of them.
Because this isn’t just about collecting.
It’s about outsmarting the system.


💸 From Cute to Lucrative

Think it’s just a toy?
Think again.

Some Labubu figures bought for under €20 are now reselling at over €300.
That’s a 15x return — faster than most stocks, crypto, or watches.

Why?
Because the Labubu market isn’t driven by marketing.
It’s driven by knowledge, scarcity, and timing.


📈 What Makes Prices Explode?

Here’s what separates a regular figure from a jackpot:

  • Limited drops (1/720, regional exclusives)

  • Crossover editions with high fashion or streetwear brands

  • Early series or discontinued molds

  • Packaging defects that become collector legends

  • Secret artist collabs with low distribution

In short: buying the right Labubu is like buying into culture — before the culture knows it.


🧠 Smart Collectors Don’t Buy Everything

They study.
They track patterns.
They buy drops the moment they sense a narrative shift — a new artist, a rare theme, a teaser image nobody else caught.

They don’t gamble.
They calculate.


🏆 The Verdict?

Yes — Labubu can be an investment.
But only if you treat it like one.

Don’t follow trends.
Anticipate culture.

And if you're just starting out?
Start here — with curated pieces that have already proven their value on the secondary market.


🛍️ ItsLabubu isn’t just a store.
It’s your insider access to the rarest, most valuable editions — tracked, verified, and drop-ready.

Want your first €300 flip?
Or just want to understand how some buyers turn cute toys into serious returns?

We’ve got you.